# TeamTalk sales deck: speaker notes For a 30-minute first meeting with an HSEQ lead or operations director at a housebuilder or contract caterer. Fifteen slides. Aim for 18 minutes of talking and 12 of them talking back. If they interrupt with a question, stop presenting and answer it: the deck is a fallback, not a script. **Before you start:** have a real phone in your hand with a tenant in their brand colours and two test workers set to Polish and Romanian. If they engage on slide 5, put the deck down and demo. --- ## 1. Title: Every notice, every language, with a record - "One sentence before we start: TeamTalk gets a notice to every worker on site in the language they read, and proves who confirmed it." - "I'd like to spend most of this asking you questions. I'll show you the product on a phone at the end, but only the parts you tell me matter." - Do not read the sub-headline aloud. It is there for the people who get the PDF afterwards. ## 2. The problem, in their words - "These are the sentences the product was built around. Which of these is true for you, and which is not?" - Then be quiet. This slide's job is to get them talking; whatever they pick becomes the spine of the rest of the meeting. - If they say "none of these", that is a real answer. Ask what they do instead and how they evidence it. If they genuinely have it covered, say so and end early. You will get the referral. ## 3. The numbers - Use one number, not four. Housebuilder: the 34% / 75%. Caterer: the 1-in-4 reach figure, because their languages are usually already known to them. - Be straight about the Reading figure: it is a pilot survey of twelve construction and project managers, so quote it as "what managers report", not as an official statistic. The ONS 40% for London is the harder number if they push. - "The point isn't the percentage. It's that you probably know your own number, and it's the same conversation either way." ## 4. The statutory duty - This is the slide the HSEQ lead came for. Slow down. - "Regulation 10 uses the word comprehensible. That's the word the whole product hangs on. Information in English to someone who doesn't read English is arguably not comprehensible information." - The s.40 line, said plainly: "In an HSE prosecution you don't have to be proved to have failed. You have to prove you did enough. What's your evidence, and what language was it in?" Let the silence sit. - Never give legal advice. "I'm quoting the regulation; you and your solicitor decide what it means for you." ## 5. What TeamTalk does: three screens - "That's the entire product. Join, read, prove. Anything else you see later is a detail on one of those three." - Point at the middle phone: "Published once, in English, by a site manager who types one notice. Every worker gets it in their own language, including the captions on the video." - Point at the reach panel: "And this is the artefact. Per worker, timestamped, printable." - This is the natural place to switch to the live phone if they are leaning in. ## 6. A site goes live in one break - "The objection I get most is 'nobody will install another app'. There is nothing to install." - "Print the card, pin it on the cabin door, and a site of seventy is on before the tea break ends. We've timed it at about twenty seconds a worker." - Cover the honest caveat before they find it: on iPhone, push notifications need the worker to add it to the home screen. Say it out loud; it costs you nothing and buys credibility. ## 7. Proof of receipt - "This is the toolbox-talk sign-off sheet, without the clipboard, and in the language the operative actually reads." - Explain the gating: "The confirm button doesn't appear until the whole notice has been on screen. It's not a reflex tap." - Deliver the honesty line yourself, before they raise it: "A confirmation proves an affirmative act, not comprehension. I'm not selling you legal cover. I'm selling you better evidence than you can produce today." - Ask: "Who would ask you for this, and how often?" The answer tells you who else is in the buying group. ## 8. Hazard reporting - Skip this slide entirely if they told you in discovery that they already run a near-miss system. Say "you've got that covered, so I'll move on" and turn the page. Not demoing something is a selling move. - If it is live for them: "The barrier to reporting a near miss usually isn't willingness. It's having to compose it in English in front of a supervisor." - "It's a switch. On or off, per company." ## 9. Keep WhatsApp for the banter - Never say WhatsApp is dangerous. You will lose the room; every site manager in the building runs a group. - "Keep WhatsApp for the banter. Move anything you'd have to defend." - The three facts underneath are the whole argument: ticks can be switched off and cannot be exported, a broadcast only reaches people who have saved your number, and when the foreman leaves the group leaves with him. - If they say "WhatsApp translates now": it does, since September 2025, but it is a reader action set per chat, WhatsApp's own wording is that "translations occur on your device where WhatsApp cannot see them", and its help page says the feature is not available on the WhatsApp Business App. Concede the feature exists, then make the distinction: reader-side and unverifiable versus sender-side and recorded. - Ask: "When your last site manager moved on, what happened to his group?" Almost everyone has a story. ## 10. Against the alternatives - Only use this slide if they name a competitor. Otherwise skip it, and send it afterwards. - Be fair about Blink out loud: "Blink is a good product and it does mandatory reads with an export. If you had five thousand staff and an internal comms team, I'd tell you to look at them. Where we differ is translated video captions, QR onboarding, the export being included rather than an add-on, and UK hosting." - On Teams: "It's built for people with a work email and a laptop. How many of the subcontractors on your sites have either?" The read-receipt facts (capped at 20, excluded from eDiscovery) are the ones that end the argument, so keep them in your pocket for the IT person, not the HSEQ lead. ## 11. What TeamTalk is not - Do not skip this slide. It is the one that makes the rest believable, and it will save you a bad customer. - "I'd rather you find these out now than in month three." - The one to say clearly: "We have no customers to name yet. You would be early. That's exactly why the pilot is priced the way it is and why we refund it if it doesn't work." ## 12. Security and data - For the HSEQ lead this is a thirty-second slide: "UK or Ireland hosting, we hold a name, a number and a language, and you get the DPA and the sub-processor list today." - For procurement it is the whole meeting. Offer to send the supplier pack straight to them and ask for the name. - Confirm the Cyber Essentials status before you present this. Never guess on this slide. ## 13. Pricing - Lead with the number that matches them. Site operator: "£180 a month per site, everyone on it, however many languages." Company: "£550 a month covers all your sites and up to 250 workers." - Give the annual total, because that is the number they will repeat internally: £2,160 a site, £6,600 for the small company plan. - If they ask per user, answer with the site or band number first and the effective per-worker rate second. Never write a per-user rate on an order form. - "Implementation is zero. Always." ## 14. The pilot - Say the refund out loud. It converts meetings: "If fewer than 70% log in and fewer than 85% confirm, you get the £2,500 back." - "Why paid rather than free? A free pilot has no owner, no budget line and no deadline, so it drifts until someone goes on holiday. £2,500 sits under almost every divisional signing threshold, which means you can approve it without a supplier-onboarding cycle." - Agree the four criteria in writing before day one. If they want to change the numbers, let them: their criteria are better than yours. ## 15. Next steps - Ask for the specific thing: "Thirty minutes with your site manager in the room, on a real phone. Tuesday or Thursday?" - Get a date in the diary before you leave. Never end on "I'll send you some information". - Close on the question, not the pitch: "Which of your sites has the most languages on it right now? Let's start there." --- ## Things to fill in before you present this - `[Name]`, `[phone]`, `[email]` on slides 1 and 15. - Cyber Essentials status on slide 12. - The hosting region on slide 12, once the deployment is fixed (currently "UK or Ireland region you choose"). - Swap "Barratt London" in the mockups for the prospect's own name and colours. It takes two minutes and it is the single highest-return edit in the deck.